Pietro Lanzini Knihy

Challenging traditional views on consumer behavior, the book posits that no definitive profile of a responsible consumer exists, as sustainability varies among individuals. It advocates for a revised analytical framework that incorporates previously neglected dimensions, aiming to create a comprehensive model for understanding responsible behaviors. The text delves into policy implications and presents empirical research, offering insights into how a flexible and holistic approach can better deconstruct and analyze consumer responsibility in relation to environmental issues.

Stemming from a thorough discussion of existing approaches, this book argues that the perspective of analysis regarding consumer behaviour has to be modified. This book will be of great interest to students and scholars of consumer behavior, sustainable consumption, environmental psychology and environmental studies in general.