Silvia Stamenova Knihy

Exploring generational differences in consumer behavior, this thesis argues that understanding these distinctions is crucial for effective marketing strategies. It highlights the importance of balancing online and traditional marketing approaches, emphasizing that each generation has unique preferences and values. The research investigates how different age groups search for products and the marketing tools that resonate with them. Additionally, it examines the influence of social media on consumer behavior, particularly regarding older generations, providing insights into effective communication channels for various demographics.

The essay critically examines the role of the European Parliament in the recent EU-Commission President Elections, highlighting concerns about the democratic deficit within the Union. It challenges the notion that enhancing the significance of citizens' votes merely by framing them as votes for the Commission President is sufficient to address deeper democratic issues. The analysis draws on recent literature to argue for a more substantial understanding of citizen engagement in the electoral process.

Focusing on service quality and effective management, this seminar paper explores how these concepts can enhance a company's performance and create a competitive edge. It specifically analyzes the challenges faced by Expedia Inc. and assesses its capabilities in improving consumer service quality. The report suggests implementing methodologies like Kaizen and ISO to facilitate continuous improvement and effective service recovery through incremental daily advancements.

The business plan outlines a vision for developing eco-friendly hostels that blend health-conscious design with a vibrant social atmosphere. Named Smart Hostels Exquisite, the project emphasizes the use of natural materials and ample sunlight through large windows. Accommodations will include 4 and 6 mixed dormitories and private rooms, secured with key cards or smartphones. The redesigned lobbies will serve as stylish libraries and venues for cultural events, enhancing the social experience for guests while maintaining exquisite design standards.

Focusing on the impact of Brexit, this report examines its effects on the British hospitality industry over time, alongside an analysis of current tourist visa acquisition in the UK. It addresses critical issues such as inequality, sustainability within the hospitality sector, and human resource development. Additionally, the importance of maintaining visa-free travel is emphasized, providing a comprehensive overview of the challenges and considerations faced by the industry in a post-Brexit context.

Focusing on the usage of idioms in everyday language and in "The Monogram Murders," this thesis explores the distinctions within idiomatic expressions. It highlights how certain idioms retain the meanings of their components, while others consist of words that diverge from their literal interpretations, particularly within the idiomatic context. The study aims to clarify the complexities and nuances of idiomatic language, shedding light on how these expressions function in both daily communication and literary texts.

The essay examines the impact of current refugee flows on migration policies within the European Union, highlighting the significant freedom of movement among member states, typically without border checks. It discusses the role of the European Agency Frontex in enhancing the security of external borders and the utilization of various electronic databases for visa facilitation and asylum applications. The analysis provides insights into how these factors shape the EU's response to migration challenges.

Academic Paper from the year 2018 in the subject Business economics - Company formation, Business Plans, grade: 5.50, Anglia Ruskin University, language: English, abstract: This paper shows a business plan for a small boutique hotel with an unique style. Therefor it gives a detailed description of the product, the staff and the clients. Era's hotel is a small boutique hotel offering its customers rooms each of which is designed in either Tudor, Roman or Georgian style; its purpose is also to provide its guests with products and services related to tourism, as well as to satisfy different tastes. The hotel will be modern, stylish and urban. In fact, this is the motto that proudly carries the combination of different styles and tastes. Also, in Era's hotel, one might discover the idea of multifunctionality - a family-owned, boutique hotel and last but not least a different hotel in which the furnishing stereotypes have been evaded.