João Leitão Knihy

Focusing on business modeling for small and medium-sized enterprises (SMEs), this monograph revisits established theories on innovation, including the Zahra and George model of absorptive capacity and Chesbrough's open innovation. It introduces a novel 'open innovation bridge - a Tangram model' that highlights essential components of open innovation in SMEs. A unique aspect is the author's incorporation of gamification, providing a tool for designing effective open innovation business models tailored to the needs of SMEs.

This book describes a new pattern discovery approach based on the combination among rules between Perceptually Important Points (PIPs) and the Symbolic Aggregate approximation (SAX) representation optimized by Genetic Algorithm (GA). The proposed approach was tested with real data from S&P500 index and all the results obtained outperform the Buy&Hold strategy. Three different case studies are presented by the authors.