The twentieth century was the magazine century in many ways. Between 1900 and 2000, the number of magazines grew from about 3,000 to 17,815 - a 593 percent increase, which exceeded population growth by 95 percent. This book shows how the growth of advertising enabled the cost of magazines to steadily decline.
Focusing on the magazine production process, this book covers everything from generating article ideas to printing and distribution. It explores the intricacies of individual magazines while also addressing broader industry trends and historical context. Key chapters provide insights on launching a new magazine and developing a comprehensive business plan, making it a valuable resource for aspiring publishers and industry professionals alike.
Focusing on the evolution of American magazines from 1900 to 2020, this second edition provides an in-depth history, highlighting significant magazine launches each decade. Readers will gain insights into the origins of iconic publications and the publishers behind them. The updated edition features essential information that was absent in the first, enriching the narrative with fresh details and perspectives on the magazine industry's development over the years.