Geoff Lancaster Knihy

Focusing on research methodology in management and business, this guide offers concise, modular content to help students navigate their projects effectively. It introduces a new chapter on qualitative data analysis, addressing a common area of interest. The accompanying student website provides practical support for writing proposals, structuring dissertations, and data collection. With a step-by-step approach, the authors cover essential topics like observational methods and data analysis, making it an invaluable resource for MBA and degree program students tackling research for the first time.

This 2nd edition covers the basic elements of the marketing mix and includes discussion on wider issues such as the place of marketing in business and associated strategic matters. It includes increased coverage of portfolio analysis and the discussion of marketing research is expanded.

This title was first published in 2002: This text is concerned with the role of corporate reporting in UK public limited companies. It is a common assumption that the most significant part of any corporate report is the accounting information contained within. This book, however, takes a different view. The central argument is that the purpose of corporate reporting has changed from one primarily of stewardship and accountability to shareholders to a more outward- and forward-looking perspective. The author argues that one of the driving forces for this change in orientation is the discourse of environmental accounting, along with other forces. The book is essentially explorative. The author is concerned with looking at different aspects of the changes in corporate reporting and taking different perspectives in the development of the argument.