Richard Poulin Knihy

Základní učebnice zásad grafického designu, z níž lze znovu a znovu čerpat stěžejní informace, inspiraci i praktické rady. Otiskuje díla řady vysoce úspěšných a renomovaných tvůrců z celého světa a líčí, jak při své práci používají elementy a principy grafického designu. Pohledem na grafické práce nadaných studentů i profesionálních designérů předkládá názorné, snadno zapamatovatelné a inspirativní návody a nástroje, užitečné pro začínající studenty designu, mladé profesionály v počátcích kariéry i dlouholeté zkušené grafiky. Součástí každé z dvaceti šesti kapitol, malé pocty anglické abecedě, je rozbor některého z klíčových historických děl grafického designu, ilustrující probíraný prvek či princip a jeho význam. Z kapitol jako Bod, Linie, Plocha, Světlo, Barva, Rovnováha, Kontrast nebo Proporce se skládá celý grafický slovník, s jehož pomocí lze promlouvat obrazem a vkládat do děl vizuální komunikace bohaté významy.

'The Language of Graphic Design' provides graphic design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language, what they are, why they are important and how to use them effectively.

Design School: Layout is a guide for students, recent graduates, and self- taught designers, provides a comprehensive introduction to creating and changing layouts, a crucially important skill in graphic design.

For anyone trying to communicate in a new language, one has to first gain a complete understanding of its fundamentals; the ABC’s of that language—definitions, functions, and usage. The Language of Graphic Design provides graphic design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language—graphic design—what they are, why they are important, and how to use them effectively. Organized by the building blocks of the graphic design language, this reference includes work by some of the most successful and renowned practitioners from around the world and how they have applied these fundamental principles to their work. By examining both student and professional work, this comprehensive handbook is a more meaningful, memorable, and inspiring reference tool for novice design students, as well as young designers starting their careers. To understand visual communications one has to first understand by seeing. To develop this discipline or visual sense is similar to learning a new language with its own unique alphabet, lexicon (vocabulary), and syntax (sentence structure). This book provides clear, concise information that will enhance visual literacy, while using dynamic, memorable visual references to inspire and reinforce the skill of seeing.

The Language of Graphic Design provides a foundation in the fundamentals of graphic design for students and young designers.

"This innovative volume is the first to provide the design student, practitioner, and educator with an invaluable comprehensive reference of visual and narrative material that illustrates and evaluates the unique and important history surrounding graphic design and architecture. Graphic Design and Architecture, A 20th Century History closely examines the relationship between typography, image, symbolism, and the built environment by exploring principal themes, major technological developments, important manufacturers, and pioneering designers over the last 100 years. It is a complete resource that belongs on every designer's bookshelf"--

Design School: Type is an in-depth guide to the rules and practices of typography, you'll learn the essential skills of the professional typographer in the detail.