Paul Rand byl americký grafický designér, který se proslavil zejména návrhy firemních log. Je považován za jednoho z tvůrců švýcarského stylu grafického designu. Jeho práce se vyznačovala minimalistickým přístupem, hravou vizuální inteligencí a důrazem na univerzální vizuální jazyk. Randova filozofie spočívala v přesvědčení, že dobrý design je srozumitelný, zapamatovatelný a funkční.
Featuring insights from a leading figure in American graphic design and Modernism, this book presents a powerful discourse on design principles and their relevance in contemporary society. The author's intelligent and forceful perspective establishes the work as a timeless document, bridging the gap between past and present design philosophies. Renowned for its classic status, it offers readers a profound understanding of the impact of graphic design on culture and communication.
If Paul Rand was the most influential American graphic designer of the twentieth century, then Paul Rand: A Designer's Art is the most important on his work. A comprehensive collection of his most important and best-known designs, A Designer's Art gives unique insight into Rand's design process and theory. This new edition of Rand's classic monograph, long unavailable, meticulously re-creates the graphic quality of the original. It includes more than two hundred illustrations and twenty-seven essays, and a new afterword by Steven Heller. This book is required reading for anybody interested in modern design.
Senator Rand Paul was on to Anthony Fauci from the start. Wielding previously unimaginable power, Fauci misled the country about the origins of the Covid pandemic and shut down scientific dissent.One of the few leaders who dared to challenge "America’s Doctor" was Senator Rand Paul, himself a physician. Deception is his indictment of the catastrophic failures of the public health bureaucracy during the pandemic.Senator Paul presents the evidence Why? Hundreds of millions of dollars of grants and unreported royalties were at stake, and heads would roll if the truth got out.It almost worked. At Fauci’s insistence, the government imposed needlessly extreme lockdowns on Americans at the cost of immense personal and economic destruction.Covid-19 was deadly, but the real killer was the coverup, led by America’s most durable medical bureaucrat—a man for whom the truth was too often expendable.Senator Paul makes a powerful case that funding dangerous bioengineering in a totalitarian country is madness. If we don’t heed this warning, the next pandemic could be far worse.
Dank Paul Rands Pionierarbeit im Bereich Werbegrafik und Typografie hat sich die 'kommerzielle Kunst' zu einer der schönen Künste gemausert. In diesem abwechslungsreichen und visuell packenden Buch gelingt es Rand, die Leserschaft an die Erfahrungen der Höhlenmalereien von Lascaux heranzuführen, an die Erkenntnis zum Beispiel, dass die Kunst eine intuitive, unabhängige und zeitlose Tätigkeit ist. Der Schiefe Turm von Pisa, ein Gemälde von Cézanne, eine afrikanische Skulptur, Fischerbojen, ein Park in Brooklyn – all diesen Dinge wohnt unabhängig von Ort, Zeit, Zweck, Stil und Gattung eine ästhetische Qualität inne. Rand diskutiert unter anderem die Beziehung zwischen Kunst und Geschäft, die Präsentation von Gestaltungsentwürfen und Skizzen bei zukünftigen Kunden und führt eine Debatte um typografischen Stil und die Ästhetik kombinatorischer, im Raster angewandter Geometrie. Rands Erfahrungen basieren auf seiner Arbeit als Art Director für Zeitschriften, Werbeagenturen, im Typografie-, Verpackungs- und Illustrationsbereich, auf seiner Malerei und Lehrtätigkeit. 1987 erhielt er den Florenz-Preis für Visuelle Kommunikation.
The book critiques the overwhelming reach of government regulations that intrude into everyday life, detailing how they control various aspects, from household water usage to personal finances. It highlights absurdities like mothers being arrested for purchasing raw milk and families facing fines for selling pets without permits. The narrative emphasizes the burdens placed on citizens by unelected officials, illustrating the financial, emotional, and physical toll of navigating a system rife with arbitrary rules and punitive measures.
Lyrical text explores what words are and how they are used, highlighting such characteristics as that some words are spoken softly, some are shouted, some sound like their meaning, and some evoke certain feelings.
