How does it pay to be green?

How Does it Pay to Be Green? provides a detailed discussion of the relationship between environmental and economic performance and in particular the influence of operational environmental strategy choice on this relationship. After formulating a theoretical model of the relationship, the book comprehensively reviews existing studies and subsequently reports the results of two new empirical analyses of the relationship carried out by the author. These two new studies use new European data and new data on operational environmental strategies to test hypotheses derived from the theoretical model. In the first empirical study, for an emissions-based index of environmental performance, a predominantly negative relationship is found for the paper industry in four European countries, whereas for an inputs-based index no significant link is found. The second empirical study reported in this book analyses survey data of British and German manufacturing firms and for the first time applies the Environmental Shareholder Value concept to define corporate environmental strategies. The analysis finds that for firms with a value-based environmental strategy the relationship between environmental performance and different dimensions of competitiveness is more positive than for firms without such a strategy. How Does it Pay to Be Green? provides essential reading for practitioners and academics on how to successfully manage the link between environmental and economic performance and gives valuable strategic insights on how corporate sustainability management can benefit the bottom line.