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Lights, camera, campaign!
Autoři
Parametry
Více o knize
Political scientists investigate the impact that political advertisements have on political campaigns and elections. They use case studies, interviews, and analysis of specific campaigns and ads--mostly in the US but also in Canada--to explain how ads are constructed, why some work and some fail, and the factors about political ads that allow them
Nákup knihy
Lights, camera, campaign!, David A. Schultz
- Jazyk
- Rok vydání
- 2004
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Doručení
Platební metody
2021 2022 2023
Navrhnout úpravu
- Titul
- Lights, camera, campaign!
- Jazyk
- anglicky
- Autoři
- David A. Schultz
- Vydavatel
- Lang
- Rok vydání
- 2004
- ISBN10
- 0820468312
- ISBN13
- 9780820468310
- Série
- Popular politics & governance in America
- Kategorie
- Politologie / Politika
- Anotace
- Political scientists investigate the impact that political advertisements have on political campaigns and elections. They use case studies, interviews, and analysis of specific campaigns and ads--mostly in the US but also in Canada--to explain how ads are constructed, why some work and some fail, and the factors about political ads that allow them