Gabriel Orozco - Oroxxo

In 2017, the artist installed an OXXO store inside the gallery space at kurimanzutto, and with it proposed a game involving opposing logos and rules of the market, as two ways of understanding the ever-expanding capitalist world in demise. OROXXO was divided into two spaces that performed differently, the store and the back room. In the store, products normally found at an OXXO where exhibited along with a total of 300 items intervened by the artist. The back store displayed the packaging of the intervened products that were installed following a traditional exhibition criteria, functioning within the game set forth by the artist on rules of the market.