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Bush versus Kerry
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Bush versus Kerry analyzes the 2004 presidential campaign using the functional theory of political campaign communication. After an introduction and explication of political campaign communication theory, chapters investigate the content of candidate messages - for example, television spots, debates, webpages, and acceptance addresses - and media coverage of the campaign.
Nákup knihy
Bush versus Kerry, William L. Benoit
- Jazyk
- Rok vydání
- 2007
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2021 2022 2023
Navrhnout úpravu
- Titul
- Bush versus Kerry
- Jazyk
- anglicky
- Autoři
- William L. Benoit
- Vydavatel
- Lang
- Rok vydání
- 2007
- ISBN10
- 0820486752
- ISBN13
- 9780820486758
- Kategorie
- Politologie / Politika
- Anotace
- Bush versus Kerry analyzes the 2004 presidential campaign using the functional theory of political campaign communication. After an introduction and explication of political campaign communication theory, chapters investigate the content of candidate messages - for example, television spots, debates, webpages, and acceptance addresses - and media coverage of the campaign.