Search Engines, Link Analysis, and User's Web Behavior

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Focusing on the intersection of search engine performance, link analysis, and user web behavior, this book presents a unified framework for web mining. It delves into link analysis using the HITS algorithm, exploring hyperlink structures and their ranking authority. The author introduces a novel 2-D space for analyzing in-degree and out-degree variables, highlighting the limitations of HITS across various web graph topologies. Additionally, the book discusses the PageRank algorithm within this new context, offering insights into improving search result rankings.