Knihu momentálně nemáme skladem
Parametry
Kategorie
Více o knize
A firm’s brands, products, and market entry communicate a wealth of emotions. Emotionally targeted communication and design are a challenge for firms and designers. This book gives them a way to overcome their insecurity based on the latest findings of research, particularly in the neurosciences and psychology. The “emotion grid” and “design elements” tools aid practical implementation of fundamental design components (form, color, materials).
Nákup knihy
Emotion gestalten, Mareike Roth
- Jazyk
- Rok vydání
- 2014
Jakmile ji vyčmucháme, pošleme vám e-mail.
Doručení
Platební metody
Navrhnout úpravu
- Titul
- Emotion gestalten
- Jazyk
- německy
- Autoři
- Mareike Roth
- Vydavatel
- Birkhäuser
- Rok vydání
- 2014
- ISBN10
- 303821177X
- ISBN13
- 9783038211778
- Kategorie
- Design
- Anotace
- A firm’s brands, products, and market entry communicate a wealth of emotions. Emotionally targeted communication and design are a challenge for firms and designers. This book gives them a way to overcome their insecurity based on the latest findings of research, particularly in the neurosciences and psychology. The “emotion grid” and “design elements” tools aid practical implementation of fundamental design components (form, color, materials).