Knihu momentálně nemáme skladem
Parametry
Kategorie
Více o knize
This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.
Nákup knihy
Marketing and American Consumer Culture, Arthur Asa Berger
- Jazyk
- Rok vydání
- 2018
Jakmile ji vyčmucháme, pošleme vám e-mail.
Doručení
Platební metody
Navrhnout úpravu
- Titul
- Marketing and American Consumer Culture
- Podtitul
- A Cultural Studies Analysis
- Jazyk
- anglicky
- Autoři
- Arthur Asa Berger
- Vydavatel
- Palgrave Macmillan
- Vydavatel
- 2018
- ISBN10
- 3319837125
- ISBN13
- 9783319837123
- Kategorie
- Společenské vědy
- Anotace
- This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.