The Profile of Political Leaders

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Focusing on the characteristics that shape political leadership, this book analyzes empirical research to reveal how traits like personality, appearance, and voice influence leaders' success and popularity. Through the lens of mass psychology and sociology, it introduces the concept of 'Cognitive Ancestral Leadership Prototype' (CALP), highlighting unconscious preferences in leader selection. Each chapter features a case study of notable figures such as Barack Obama and Ronald Reagan, making the content accessible for students and general readers interested in politics and psychology.