Using trends and scenarios as tools for strategy development

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Is my enterprise truly prepared for the future? How can I enhance competitiveness? This book addresses these questions for executives, analysts, consultants, and managers. It introduces two powerful tools for future planning: environmental analysis using trends and scenario development for future visions. While scenarios are a traditional management tool, the significance of trends is expected to increase significantly. The author demonstrates how to create robust strategies by aligning environmental and enterprise scenarios, providing new insights. The text emphasizes that effective observation of an enterprise's environment is crucial for strategy development, which must be institutionalized as an ongoing process. It also discusses the necessary information to sustain these processes. The book categorizes trends and offers guidance on extracting essential insights from a vast array of trends. It explains how scenarios serve as a comprehensive tool for envisioning the future and integrating trend research into strategic development. An optimized strategy development process is outlined, complemented by practical examples and real-life future scenarios. This insightful discussion equips readers with the knowledge to navigate future business planning effectively.