Communication and leadership in the 21st century

Více o knize

Public Relations has evolved from being viewed as merely a role for former journalists to a vital modern management function. This shift underscores the importance of successful public relations in enhancing organizational professionalism. The volume presents a comprehensive review of theoretical and empirical research aimed at scholars, students, and professionals in the field. It explores four interconnected areas of communication: Integrated Market & Corporate Communication, Communication Management & Media, Organizational Communication & Change, and Leadership Communication & Strategies. With a focus on the German and European contexts, alongside insights into China, the authors offer diverse perspectives on international communications and leadership. These subject areas align with an innovative Executive MBA program developed in partnership with Technische Universität München, which is part of the ¡communicate! Qualification Program. This initiative, supported by the Bertelsmann Stiftung, Heinz Nixdorf Stiftung, and the Daimler Fund, aims to integrate communication and leadership in the workplace, training, and research.