Global Economic Trends and their Impact to Corporate Development

Více o knize

Global Economic Trends (GETs) have significantly transformed the economic landscape, driving industries toward new destinations. However, uncertainties regarding future growth stem from the complex interplay of various domestic and global factors, including demographics, technology advancements, capital availability, resource scarcity, domestic policies, global trade, environmental policies, and financial regulations. Corporations face challenges in aligning information for effective planning and management, particularly regarding resource and investment decisions. To mitigate risks associated with GETs, organizations must integrate these considerations into their strategic management processes to protect their portfolios. This thesis introduces the GET assessment framework, a tool designed for strategic business planning that analyzes the impact of trends on a corporation's current situation and aids management in formulating countermeasures through scenario planning. The framework is demonstrated using the GET of resource scarcity, specifically how oil shortages affect a virtual corporation in the chemical industry, highlighting a contemporary business planning issue. By employing corporate evaluation within the framework, potential risks are identified, mapping external threats to the corporation's internal environment and developing appropriate countermeasures.