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Taxonomic approach to consumer innovativeness

Více o knize

- Relevant variables determining personality characteristics related to innovativeness - Presentation of different consumer types - Managerial and academic implications Target Groups: Lecturers and students of consumer behavior and marketing Marketing professionals in the consumer electronics industry

Nákup knihy

Taxonomic approach to consumer innovativeness, Christian Erik Schultz

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Rok vydání
2013
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