Relevance of international experience in a globalized world

The book draws on four studies that examine international experience as relevant factor of influence in the decision-making process within an international context. The first chapter discusses the need of research regarding relevance and measurability of the construct “international experience” (IE). The second chapter deals with the following issues on the basis of three studies: 1. With respect to the Theory of Planned Behavior by Ajzen, is IE after all more than just a background factor? 2. What relation is there between IE and Goal and Implementation Intention? 3. What practical influence does IE have regarding the decision on market entry? The third chapter investigates on the basis of another study what interdependencies exist between the internationality of a venture’s management and the venture itself.