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Digital Darwinism
Branding and Business Models in Jeopardy
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Více o knize
Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat race.
Nákup knihy
Digital Darwinism, Ralf T. Kreutzer
- Jazyk
- Rok vydání
- 2014
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Doručení
Platební metody
2021 2022 2023
Navrhnout úpravu
- Titul
- Digital Darwinism
- Podtitul
- Branding and Business Models in Jeopardy
- Jazyk
- anglicky
- Autoři
- Ralf T. Kreutzer
- Vydavatel
- Springer
- Rok vydání
- 2014
- ISBN10
- 3642544002
- ISBN13
- 9783642544002
- Kategorie
- Podnikání a ekonomie
- Anotace
- Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat race.