Competitive Differentiation within the Shipbuilding Industry

Více o knize

The book delves into the competitive landscape of European shipyards in the global market, examining the interplay between market expertise, practical experience, and cooperative activities. Through interviews with 26 industry experts and an international survey of shipyard management, the author reveals that European shipyards can enhance their global standing by focusing on customized high-tech vessels and comprehensive technical service packages, thereby creating additional value for customers.