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Strategy case book

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KlappentextThe Strategy Case Book, 2nd Edition, provides a portfolio of 17compelling and engaging case studies for general management and strategy students. Students may use this collection of compact cases to apply and better understand standard as well as advanced concepts and theories of strategic management. The cases contained in this book are organized around central themes in strategic management, including strategic analysis, strategy content, strategy process and context. The book is designed to support the learning of fundamental strategy concepts and theories. In addition the book provides support in the learning of advanced management themes such as competitive dynamics, macroculture, and approaches to post-merger integration, that go beyond the scope of standard strategy case books. The cases place students in real-world decision situations that span a range of organization types and contexts.

Vydání

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Strategy case book, Sascha Albers

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Rok vydání
2015
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