Market entry strategies

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This textbook covers key theories of internationalization, including Product Life-Cycle, Internalization, Location, Eclectic Paradigm, Uppsala, Network, and International New Venture concepts, largely grounded in Transaction Cost Theory and the Resource-Based View. It explains relevant market entry strategies, such as franchising, contract manufacturing, and joint ventures, categorized by critical determinants of international business decisions: hierarchical control, proximity to foreign markets, investment risk, and time. What sets this textbook apart is its integration of theories and market entry strategies, with each topic illustrated through authoritative real-life business case studies. Complex issues are presented clearly, supported by various illustrations and tables for better comprehension. The focus on Asian firms provides valuable insights into modern high-tech industries and evolving global business dynamics. This resource is essential for internationally oriented bachelor, master, and MBA programs in strategy, marketing, and management. It is highly recommended for students and scholars, as well as business practitioners aiming to achieve competitive advantages in international markets. The author, Mario Glowik, teaches various courses in strategic and international management at the Berlin School of Economics and Law.