The Brandgym

Více o knize

"Branding rebooted for the digital age. The brandgym is a refreshingly simple practical guide to boosting your brand and business performance. This new and updated edtition 'reboots' the whole brand vision to action process to be fit for purpose in today's digital age. The programme of 11 'workouts' is packed with practical tools and tips to raise your game in key areas including insight, brand purpose and positioning, innovation and internal engagement."-- Provided by publisher