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Více o knize
Electronic Marketing: Theory and Practice for the 21st Century provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, it includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness. schovat popis
Nákup knihy
Electronic Marketing, Kolektiv autorů
- Jazyk
- Rok vydání
- 2003
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