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Focusing on the interplay between event design and consumer experience, this book delves into how individual experiences at events can be influenced and shaped through thoughtful design. It offers analysis and insights into the mechanisms that allow organizers to enhance participant engagement and satisfaction, making it a valuable resource for event planners and designers seeking to create memorable experiences.
Nákup knihy
Events Design and Experience, Graham Berridge
- Jazyk
- Rok vydání
- 2011
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- Titul
- Events Design and Experience
- Jazyk
- anglicky
- Autoři
- Graham Berridge
- Vydavatel
- Routledge
- Rok vydání
- 2011
- ISBN10
- 0750664533
- ISBN13
- 9780750664530
- Kategorie
- Motivace a seberozvoj
- Anotace
- Focusing on the interplay between event design and consumer experience, this book delves into how individual experiences at events can be influenced and shaped through thoughtful design. It offers analysis and insights into the mechanisms that allow organizers to enhance participant engagement and satisfaction, making it a valuable resource for event planners and designers seeking to create memorable experiences.