Instincts of the Herd in Peace and War

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Exploring the concept of the herd instinct, the book delves into how propaganda during World War I influenced mass behavior. Trotter argues that humans, much like animals, are driven by instincts that make them susceptible to manipulation. He views the war as a demonstration of his theory, showing how nations orchestrated public sentiment. His insights laid the groundwork for future propagandists like Edward Bernays, highlighting the ongoing struggle of individuals to recognize the manipulation they face from those who understand their instincts.