Malcolm McDonald on Value Propositions

Introduction to Building a Financially-driven Value Proposition How Financially Quantified Value Propositions Will Make You Richer Quantifying the Emotional Element of Value Propositions What Exactly is a Financially Quantified Value Proposition? An Overview of the Process - Where to Start with Quantifiable Value Propositions Why it is Critical to Understand How Key Buying Decisions are Made For Which Key Accounts Should Value Propositions Be Developed? For Which Segments Should Value Propositions Be Developed?How to Identify Your Customers' Needs Before Creating a Value Proposition Understanding the Needs of Customer Segments to Quantify Your Value Proposition Determining Your Own Asset Base and Capabilities Before Creating a Value Proposition Creating and Financially Quantifying Your Value Proposition Delivering and Communicating Value (Des Evans, Man Truck and Bus UK Ltd) Developing and Presenting Value Propositions that Resonate with Customers (Todd Snelgrove, SKF) Value-Celling and How to Maximise Value-Creation in Supply Chains (Mark Davies, Segment Pulse Ltd) Financial Analysis, Value Quantification Tools and Financial Dashboards A Step-by-Step Summary of the Value Proposition Process