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Více o knize
Recognizing that companies went bust when the market for their products dried up, Levitt set out to learn why. The manifesto he produced aimed to upend conventional wisdom that viewed a company's product as paramount.
Nákup knihy
Marketing Myopia, Monique Diderich, Elizabeth Mamali
- Jazyk
- Rok vydání
- 2017
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- (měkká)
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Doručení
Platební metody
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