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As the first comprehensive book on brand management, the book brings together original contributions from academics and professionals from around the world, on a wide range of branding and brand management issues. Essential reading for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.
Nákup knihy
The Routledge Companion to Contemporary Brand Management, Taylor & Francis Ltd
- Jazyk
- Rok vydání
- 2016
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