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BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers

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Drew Eric Whitman

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Explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective. This book brings you face-to-face with the prospect's intimate evaluation procedures so you can turn them into sales motivations and close the deal.

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BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers, Drew Eric Whitman

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Rok vydání: 2014
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Titul: BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers
Jazyk: anglicky
Autoři: Drew Eric Whitman
Vydavatel: McGraw-Hill Education - Europe
Rok vydání: 2014
Vazba: měkká
ISBN10: 0071833609
ISBN13: 9780071833608
Štítky: Podnikání a ekonomie, Psychologie, Byznys & Obchodování, Psaní
Hodnocení: 4 z 5
Anotace: Explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective. This book brings you face-to-face with the prospect's intimate evaluation procedures so you can turn them into sales motivations and close the deal.