Media Edge

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Exploring the profound impact of mediated communication on contemporary society, this book argues that media logic now permeates everyday interactions, marketing, and social institutions. It highlights how media has become an integral part of social forms in both routine and extraordinary activities, marking a significant shift since the industrial revolution. The foundational ideas were initially presented in 'Media Logic,' co-authored with Robert P. Snow in 1979, establishing a critical framework for understanding these changes in social science.