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Parametry
- 320 stránek
- 12 hodin čtení
Více o knize
What is behind the phenomenal success of entertainment businesses such as Warner Bros, Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? In this book, the author explains a powerful truth about the world of entertainment: building a business around blockbuster products is the surest path to long-term success.
Nákup knihy
Blockbusters, Anita Elberse
- Jazyk
- Rok vydání
- 2014
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Doručení
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