Knihu momentálně nemáme skladem
Parametry
Kategorie
Více o knize
Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno- marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.
Nákup knihy
Tribal Marketing, Tribal Branding, Brendan Richardson
- Jazyk
- Rok vydání
- 2013
- product-detail.submit-box.info.binding
- (pevná)
Jakmile ji vyčmucháme, pošleme vám e-mail.
Doručení
Platební metody
Navrhnout úpravu
- Titul
- Tribal Marketing, Tribal Branding
- Jazyk
- anglicky
- Autoři
- Brendan Richardson
- Vydavatel
- Palgrave Macmillan
- Rok vydání
- 2013
- Vazba
- pevná
- ISBN10
- 0230368824
- ISBN13
- 9780230368828
- Kategorie
- Podnikání a ekonomie
- Anotace
- Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno- marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.