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The Human Brand

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Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way we hate our banks, love our smartphones, and think the cable company is out to get us.

Nákup knihy

The Human Brand, Chris Malone

Jazyk
Rok vydání
2013
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(pevná)
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4,0
Velmi dobrá
21 Hodnocení

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