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Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification
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Hodnocení knihy
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- 304 stránek
- 11 hodin čtení
Více o knize
The new secret to driving Loyalty that pays. Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. This book shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners.
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Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification, Paharia Rajat
- Jazyk
- Rok vydání
- 2013
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