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This new updated and revised second edition of Consumerology reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want and the cutting edge behavioural science being used to change our habits to even more significant degrees.
Nákup knihy
Consumerology, Philip Graves
- Jazyk
- Rok vydání
- 2013
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Doručení
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Navrhnout úpravu
- Titul
- Consumerology
- Jazyk
- anglicky
- Autoři
- Philip Graves
- Vydavatel
- Hodder And Stoughton Ltd.
- Rok vydání
- 2013
- Vazba
- měkká
- ISBN10
- 1857885767
- ISBN13
- 9781857885767
- Kategorie
- Podnikání a ekonomie
- Anotace
- This new updated and revised second edition of Consumerology reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want and the cutting edge behavioural science being used to change our habits to even more significant degrees.