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Více o knize
Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.
Nákup knihy
Defending Your Brand, Tim Calkins
- Jazyk
- Rok vydání
- 2012
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Doručení
Platební metody
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