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Customer Care Excellence sets the scene for customer care against a backdrop of increasing customer expectations, globalization and developing technology. Using international case studies and examples (including ebay, Virgin and Aviva) it looks to define really excellent service and shows how organizations can create customer focus.
Nákup knihy
Customer Care Excellence, Sarah Cook
- Jazyk
- Rok vydání
- 2010
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Customer Care Excellence
- Jazyk
- anglicky
- Autoři
- Sarah Cook
- Vydavatel
- Kogan Page Ltd
- Rok vydání
- 2010
- Vazba
- měkká
- ISBN10
- 0749457058
- ISBN13
- 9780749457051
- Kategorie
- Podnikání a ekonomie
- Anotace
- Customer Care Excellence sets the scene for customer care against a backdrop of increasing customer expectations, globalization and developing technology. Using international case studies and examples (including ebay, Virgin and Aviva) it looks to define really excellent service and shows how organizations can create customer focus.