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Marketing Lessons from the Grateful Dead

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Více o knize

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales.

Parametry

ISBN
9780470900529

Kategorie

Varianta knihy

2010, pevná

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