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The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales.
Nákup knihy
Marketing Lessons from the Grateful Dead, David Prescott
- Jazyk
- Rok vydání
- 2010
- product-detail.submit-box.info.binding
- (pevná)
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Doručení
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- Titul
- Marketing Lessons from the Grateful Dead
- Jazyk
- anglicky
- Autoři
- David Prescott
- Vydavatel
- John Wiley And Sons Ltd
- Rok vydání
- 2010
- Vazba
- pevná
- ISBN10
- 0470900520
- ISBN13
- 9780470900529
- Kategorie
- Podnikání a ekonomie
- Anotace
- The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales.