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Více o knize
As conventional advertising channels become blocked, brands begin to renounce routine practice and take alternative and more exclusive routes. This book provides a comprehensive overview of these revolutionary techniques, media and ideas. It is suitable for advertising, marketing, design and communication professional and student.
Nákup knihy
Advertising is Dead.Long Live Advertising!, Tom Himpe
- Jazyk
- Rok vydání
- 2008
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
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Navrhnout úpravu
- Titul
- Advertising is Dead.Long Live Advertising!
- Jazyk
- anglicky
- Autoři
- Tom Himpe
- Vydavatel
- Thames & Hudson Ltd
- Rok vydání
- 2008
- Vazba
- měkká
- ISBN10
- 0500286876
- ISBN13
- 9780500286876
- Kategorie
- Umění / Kultura, Hobby a domov
- Anotace
- As conventional advertising channels become blocked, brands begin to renounce routine practice and take alternative and more exclusive routes. This book provides a comprehensive overview of these revolutionary techniques, media and ideas. It is suitable for advertising, marketing, design and communication professional and student.