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Introducing the goals and techniques of marketing, this text looks at the business environment in which it takes place. It considers the role of market research in helping companies target and segment their markets, and position their products.
Nákup knihy
Understanding Marketing, A. Mark Davies
- Jazyk
- Rok vydání
- 1997
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Understanding Marketing
- Jazyk
- anglicky
- Autoři
- A. Mark Davies
- Vydavatel
- Pearson Education (US)
- Rok vydání
- 1997
- Vazba
- měkká
- ISBN10
- 0134904672
- ISBN13
- 9780134904672
- Kategorie
- Podnikání a ekonomie
- Anotace
- Introducing the goals and techniques of marketing, this text looks at the business environment in which it takes place. It considers the role of market research in helping companies target and segment their markets, and position their products.