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A guide to the role of the art director. It examines the techniques, approaches and secrets involved in the development of creative advertising concepts. It emphasises the importance of seeing things differently, and providing the audience with something to discover. It examines the process of visualising and exploring different ideas.
Nákup knihy
Basics Advertising 02: Art Direction, Nik Mahon
- Jazyk
- Rok vydání
- 2010
- product-detail.submit-box.info.binding
- (měkká)
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- Titul
- Basics Advertising 02: Art Direction
- Jazyk
- anglicky
- Autoři
- Nik Mahon
- Vydavatel
- Bloomsbury Publishing PLC
- Rok vydání
- 2010
- Vazba
- měkká
- ISBN10
- 2940411212
- ISBN13
- 9782940411214
- Kategorie
- Podnikání a ekonomie
- Anotace
- A guide to the role of the art director. It examines the techniques, approaches and secrets involved in the development of creative advertising concepts. It emphasises the importance of seeing things differently, and providing the audience with something to discover. It examines the process of visualising and exploring different ideas.