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Více o knize
Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. This book introduces readers to the basic principles behind the creation and development of successful brands. It offers an overview of the foundations of building, developing and maintaining brands.
Nákup knihy
The Fundamentals of Branding, Melissa Davis, Jonathan Baldwin
- Jazyk
- Rok vydání
- 2009
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