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Winning At Innovation
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Více o knize
Innovation is a responsibility normally assigned to R&D; departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.
Nákup knihy
Winning At Innovation, Fernando Trías de Bes Mingot
- Jazyk
- Rok vydání
- 2011
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Doručení
Platební metody
2021 2022 2023
Navrhnout úpravu
- Titul
- Winning At Innovation
- Jazyk
- anglicky
- Autoři
- Fernando Trías de Bes Mingot
- Vydavatel
- Palgrave Macmillan
- Rok vydání
- 2011
- Vazba
- měkká
- ISBN10
- 1137479175
- ISBN13
- 9781137479174
- Kategorie
- Podnikání a ekonomie
- Anotace
- Innovation is a responsibility normally assigned to R&D; departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.