Knihu momentálně nemáme skladem
Více o knize
This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities.
Nákup knihy
Online Brand Communities, Francisco J Martinez-Lopez, Rafael Anaya-Sanchez, Rocio Aguilar-Illescas, Sebastian Molinillo
- Jazyk
- Rok vydání
- 2015
- product-detail.submit-box.info.binding
- (pevná)
Jakmile se objeví, pošleme e-mail.
Doručení
Platební metody
Tady nám chybí tvá recenze.