Never Go with Your Gut

Více o knize

"Want to avoid business disasters, whether minor mishaps such as excessive team conflict or major calamities that threaten bankruptcy or doom a promising career? Fortunately, behavioral economics studies show that such disasters are preventable. They stem from poor decisions due to our faulty mental patterns-what scholars call cognitive biases. Unfortunately, the typical advice for business leaders to go with their guts plays into these cognitive biases and leads to disastrous decisions that devastate the bottom line. By combining practical case studies with cutting-edge research, this book will help you make the best decisions and prevent these business disasters"--