Learning Theory and Behaviour Modification

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Cover page -- Halftitle page -- Title page -- Copyright page -- Title page -- Copyright page -- Contents -- 1 Introduction to learning theory -- 2 Common factors in learning theories -- 3 Pavlovian conditioning: reflexes, expectancies and involuntary emotional associations -- 4 Goals, rewards and reinforcements -- 5 Punishment, avoidance, conflict and anxiety -- 6 Pavlov's applications of his conditioned reflex theory -- 7 Watson's applications of behaviourism to advertising and to children -- 8 Applications of stimulusresponse theories fromThorndike to Wolpe -- 9 H.J. Eysenck and behaviour therapy at the Maudsley hospital -- 10 B.F. Skinner on language and life -- 11 Plain behaviour modification: rewards and withdrawal of rewards -- 12 Behaviour therapy and cognitive behaviour modification -- Suggestions for further reading -- References and name index -- Subject index