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Více o knize
This book provides a comprehensive guide to qualitative marketing and consumer research, covering both foundational concepts and advanced techniques. Aimed at students and practitioners, it includes practical exercises and illustrations to enhance research skills and improve presentation of findings.
Nákup knihy
Qualitative Consumer and Marketing Research, Russell W. Belk, Robert Kozinets, Eileen Fischer
- Jazyk
- Rok vydání
- 2012
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Doručení
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